Branding
FCB FOOTBALL KIT REBRANDING
Rebranding the nike football kit for FC Barcelona 2025-26
Year :
2025
Project Duration :
4 days
Overview
Objective:
Reinvigorate the iconic FC Barcelona kit by blending tradition with innovation, appealing to both global audiences and the club's passionate local fanbase.
Core Concept: "Més Que Un Kit" (More Than a Kit)
A campaign that elevates the jersey as a symbol of Barça's identity, legacy, and future — aligning with the club’s motto "Més que un club."
Design
Home Kit:
Return to classic vertical stripes, but modernized with a pixelated gradient effect symbolizing digital evolution and the club's tech-forward future.
Subtle use of Catalan Senyera pattern integrated into the trim.
Away Kit:
Inspired by Barcelona’s architecture, especially Gaudí — flowing lines and mosaic textures in soft gold and teal.
Third Kit:
A bold black and electric crimson design representing rebellion and power, targeted at younger, urban fans.
FCB Culture
Kits made with 100% recycled polyester, including ocean plastics.
Packaging redesigned to be plastic-free and reusable, doubling as fan memorabilia.
Collaborations with local Catalan artists for limited-edition pre-match gear and fan merch.
Embedded AR features in the jersey badge, allowing fans to unlock exclusive digital content.
Fan-Centric Approach
Early access for socios (club members) and fan voting on alternate kit features.
Integration with Nike By You for customizable jersey patches, including QR-linked fan messages.
Summary :
More Projects
New release
Preview
Branding
FCB FOOTBALL KIT REBRANDING
Rebranding the nike football kit for FC Barcelona 2025-26
Year :
2025
Project Duration :
4 days
Overview
Objective:
Reinvigorate the iconic FC Barcelona kit by blending tradition with innovation, appealing to both global audiences and the club's passionate local fanbase.
Core Concept: "Més Que Un Kit" (More Than a Kit)
A campaign that elevates the jersey as a symbol of Barça's identity, legacy, and future — aligning with the club’s motto "Més que un club."
Design
Home Kit:
Return to classic vertical stripes, but modernized with a pixelated gradient effect symbolizing digital evolution and the club's tech-forward future.
Subtle use of Catalan Senyera pattern integrated into the trim.
Away Kit:
Inspired by Barcelona’s architecture, especially Gaudí — flowing lines and mosaic textures in soft gold and teal.
Third Kit:
A bold black and electric crimson design representing rebellion and power, targeted at younger, urban fans.
FCB Culture
Kits made with 100% recycled polyester, including ocean plastics.
Packaging redesigned to be plastic-free and reusable, doubling as fan memorabilia.
Collaborations with local Catalan artists for limited-edition pre-match gear and fan merch.
Embedded AR features in the jersey badge, allowing fans to unlock exclusive digital content.
Fan-Centric Approach
Early access for socios (club members) and fan voting on alternate kit features.
Integration with Nike By You for customizable jersey patches, including QR-linked fan messages.
Summary :
More Projects
New release
Preview
Branding
FCB FOOTBALL KIT REBRANDING
Rebranding the nike football kit for FC Barcelona 2025-26
Year :
2025
Project Duration :
4 days
Overview
Objective:
Reinvigorate the iconic FC Barcelona kit by blending tradition with innovation, appealing to both global audiences and the club's passionate local fanbase.
Core Concept: "Més Que Un Kit" (More Than a Kit)
A campaign that elevates the jersey as a symbol of Barça's identity, legacy, and future — aligning with the club’s motto "Més que un club."
Design
Home Kit:
Return to classic vertical stripes, but modernized with a pixelated gradient effect symbolizing digital evolution and the club's tech-forward future.
Subtle use of Catalan Senyera pattern integrated into the trim.
Away Kit:
Inspired by Barcelona’s architecture, especially Gaudí — flowing lines and mosaic textures in soft gold and teal.
Third Kit:
A bold black and electric crimson design representing rebellion and power, targeted at younger, urban fans.
FCB Culture
Kits made with 100% recycled polyester, including ocean plastics.
Packaging redesigned to be plastic-free and reusable, doubling as fan memorabilia.
Collaborations with local Catalan artists for limited-edition pre-match gear and fan merch.
Embedded AR features in the jersey badge, allowing fans to unlock exclusive digital content.
Fan-Centric Approach
Early access for socios (club members) and fan voting on alternate kit features.
Integration with Nike By You for customizable jersey patches, including QR-linked fan messages.
Summary :
More Projects
New release
Preview